Apple Music replaced Pepsi as the sponsor of the Super Bowl halftime show.
The league shared details of the partnership but didn’t provide contract terms. Sports Business Journal reported the agreement is for five years and $50 million.
The deal is effective with Super Bowl LVII, to be played Feb. 12, 2023, in Glendale, Ariz. The halftime performers have not been announced.
“Music and sports hold a special place in our hearts, so we’re very excited Apple Music will be part of music and football’s biggest stage,” said Oliver Schusser, vice president of Apple Music and Beats. “We’re looking forward to even more epic performances next year and beyond with the Apple Music Super Bowl Halftime Show.”
The NFL said more than 120 million viewers watched the halftime show held during Super Bowl LVI, which featured Dr. Dre, Snoop Dogg, Eminem, Mary J. Blige and Kendrick Lamar.
Past Super Bowl performers include Jennifer Lopez, Beyoncé, Justin Timberlake, Lady Gaga, Bruno Mars, Prince and Madonna.
Pepsi sponsored the show for 10 years.
–Field Level Media