Paris Hilton is revamping her business empire. 11: 11 Media formed with Bruce Gersh-former Disney and Time Inc. Media  mogul

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Celebrity Paris Hilton, now 40-years-old is making changes. Gone are the days of her just being a media personality and socialite  influencer. Paris Hilton is so much more and is one of the most powerful women in business  today.

Paris became famous after a sex tape leaked in 2004, by her ex-boyfriend Rick Salomon, showed the couple having sex. Since that, Paris has been under a mission to change her reputation. Ms. Hilton will not participate in becoming a reality TV star like she was back in the day.

Hilton will now focus on  her other new businesses. Her new company called 11: 11 Media formed with Bruce Gersh, who is a former Disney and Time Inc. Media  mogul executive.  All of her brands will be under this one corporate empire. Paris’ net worth  estimated to be US$300 million. She will soon match her family’s wealth. Paris has over 50 stores and 19 product lines internationally  generating  over US$4 billion in sales.

“I built a global business and brand over the last two decades,” the social media star told the Wall Street Journal. “I wanted to take it to the next level and bring all my companies under one media entity.”

The Paris Hilton empire has 27 fragrances. She also has investments in wellness products and a plant-based seafood company. Is their anything she is not involved in? Not really. She now take advantage of her celebrity influencer image and high-status marketing  cryptocurrencies and nonfungible tokens, known as NFTs. “I’ve always been into innovative tech and am an undercover nerd,” she said. As an investor and advisor for Origin Protocol Inc., a decentralized e-commerce platform and has sold an NFT drawing purchased with cryptocurrency.

Paris also loves to cook. Paris Hilton adds her own flair to every dish. Her Netflix documentary  “This Is Paris,” is a cooking show on Netflix.

Notably, she is an advocate of abuse due to herself being abused for 11 months at the Provo Canyon School, She led a rally at the school in  2020. As reported in The Salt Lake Tribune, she said “Today, I’m not here as Paris Hilton,” the 39-year-old celebrity told the crowd. “I’m here as just another survivor who was abused, who has lived with that since the day I left. And I am dedicated to shutting down Provo Canyon School, which will cause a chain reaction among this entire industry.”

She wants to make an impact. And, for the  Breaking Code Silence movement, I’m using my voice to expose and prevent institutional child abuse. The silence stops here. She writes on her website https://parishilton.com

While still into fashion and a healthy clean eating lifestyle, she’s also into music and  published new music video for Heartbeat which is one of the most personal things she has ever created. It’s all about the pure joy and deep fulfillment that comes with finding your soul mate—the person who completes you.

Where does Paris order food from? Daily Harvest, which all organic delivering whole, fruits and vegetables. They  work directly with farmers to grow the best produce, harvest it at the right time, and freeze it all at the source to lock in that amazing flavor and unmatched nutrition. Source DailyHarvest.com

How did Paris come up with the name of her new brand? Well, the name 11:11 comes from Paris’ favorite time of day, the heiress frequently  does her posts on Twitter at this time.

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