Chipotle has added Smoked Brisket to its Menu: Loyalty members can order it from today


On Tuesday, popular chain Chipotle Mexican Grill has added its third new item on its menu for the year. You may have guessed it right. It is smoked brisket which was tested it in Cincinnati, Ohio, and Sacramento, last year, through a process called stage-gate testing.

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The process of making its delicious smoked brisket is as follows:

  1. Beef is smoked till it becomes tender.
  2. It then charred on a grill.
  3. It is seasoned with a combination of Mexican spices.
  4. It is topped with a new sauce that contains smoky chili peppers.

Smoked brisket will be available for its Chipotle Rewards customers from today, Tuesday and on Wednesday, during its initial launch on its digital platform. This group of customers is reportedly 24 million people. From Thursday onwards it will be able for all customers in restaurants across the nation and Canada. Following Monday, it will be available on third-party apps including DoorDash.

In its initial launch, the restaurant chain is offering free delivery for orders of smoked brisket for a minimum of $10 or more for online or app orders from September 27 to October 3.

Chipotle launches several new products through a process called stage-gate testing. A new product is launched at certain select restaurants across the nation. Feedback is studied and then the fast-casual chain decides whether the new product would have a national launch after making changes, if necessary.

In January, the chain launched cilantro-lime cauliflower rice. In March it introduced the hand-crafted quesadilla, as an entree. It was a digital-only item that had to be ordered online. In September, it has launched smoked brisket as a limited time item on its menu.

Shares of Chipotle have risen by 35 percent this year. Its market value is $52.9 billion.



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