Brad Pitt Sells Gender Neutral New Skincare Product for $385 Price Tag
Is any crème worth a $385 a jar? Some think that hope in a jar does Brad Pitt using the terms “gender neutral as an advertising buzz word gimmick? Social media users are criticizing Brad Pitt over the high prices of his recently released gender-neutral grooming line, Le Domaine Skincare. You’ll just have to try it if you can afford it to see if it delivers what it promises.
The actor, 58, revealed the brand to British Vogue and explained that the goods include antioxidants made from grapes from Château Miraval, the estate in Correns, South of France, which he and his ex-wife Angelina Jolie purchased in 2008. “The goal is to imitate the organic cycles of nature, its primeval beauty. There is no waste in nature. Anything left over or discarded becomes food for something else. This exemplary circular system is the inspiration for Le Domaine,”Brad Pitt says.
Pitt’s sudden entry into the skincare industry has drawn criticism, and social media users are speculating about his brand’s exorbitant prices.
A 1 fl. oz. of Le Domaine’s serum costs $385 (plus $350 for refills), a 1.7 fl. oz. of cream costs $320, and a 3.38 fl. oz. of cleansing emulsion costs $80. The company’s 1.7 fl. oz. Fluid Cream, which goes on sale in January, costs $310 for consumers. The product’s refills will cost $260 each.
The website says, “GSM10® is based on more than 10 years of research by Professor Teissedre on the grape varieties and marcs of the Perrin family. Made from a combination of marc from Grenache seeds, Syrah seeds and skins associated with a post-biotic micro-organism beneficial to the skin microbiome, it has a proven anti-oxidant and anti-MMPs (matrix metallo-proteinases, such as collagenase, which destroys collagen) effectiveness. Its effectiveness on skin balance has also been demonstrated.”